Rivers Targets is the shooting target brand of Rivers Security Specialists. RSS is a family owned, Michigan based business which designs and manufactures security products for both the commercial and residential markets. Owner Ernie Rivers has been in the tool, fabrication, and welding industries for over 45 years.
Ernie has been an avid shooter his whole life and has enjoyed designing and building steel targets both for himself and for friends and family. Ernie builds his targets the same way he builds anything else: over engineered, overbuilt, and with uncompromising attention to detail. He is known for his no-nonsense approach to business.
Ernie’s company has sold steel targets to local customers and at local gun shows for more than five years. Now he is ready to share his steel targets with a broader market online. These targets, branded as Rivers Targets is the Rivers family’s way of inviting you to participate in a favorite family pastime. And more than that, to practice important American skills which must be passed down to the next generation. Join us on the range and buy your own steel targets today.